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Digital entrepreneur and marketing veteran joins the growing beauty company after recent US debut.
VidaCorp, the consumer health and beauty subsidiary of DBG Health Group and home to market leading health, wellness and beauty brands including Australia’s MCoBeauty, has welcomed Meridith Rojas as its new chief marketing officer (CMO). Rojas will lead all aspects of VidaCorp’s North America’s brand and marketing strategy, including marketing creative, talent and influencer, digital, social, PR and strategic partnerships for the beauty portfolio, including MCoBeauty, Nude by Nature and ESMI s...
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